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Lead generation marketplace

Why TradeBooked over Checkatrade

Checkatrade is a directory marketplace. You pay a monthly membership to be listed, then you pay again every time a lead comes in. Customers find Checkatrade, not you. The repeat customer comes back to Checkatrade, not to your brand. Costs go up the busier you get.

The three reasons trades switch

1

You own the customer, not Checkatrade

TradeBooked customers come back to your booking page. Checkatrade customers come back to Checkatrade and re-cost you per lead.

2

Flat £29 a month, no per-lead tax

TradeBooked bill stays the same whether you take 5 bookings or 500. Checkatrade bills grow every time someone enquires.

3

Bookings, not leads

Checkatrade hands you a phone number and a guess. TradeBooked hands you a confirmed slot with deposit paid.

Where TradeBooked wins

Head-to-head on the things sole UK trades actually ask about.

You own the customer, not the marketplace

Checkatrade

The customer found Checkatrade, not you. Next time they need a tradesperson they go back to Checkatrade, and you pay for that lead too. You are renting access to a relationship you never owned.

TradeBooked

The customer found your booking page. They booked with you. The repeat job lands directly on your calendar with no middleman to pay. You own the relationship and the brand.

Flat fee, not pay-per-lead

Checkatrade

Membership plus per-lead or per-job fees. The busier you get, the bigger your Checkatrade bill. You are paying a tax on your own success.

TradeBooked

£29/month flat. Take 10 bookings, take 200, the bill does not move. No commission, no per-booking charge, ever.

A booking, not a name and number

Checkatrade

You buy a lead. Then you ring the customer. Then you try to convert them. Three trades got the same lead. Hope you got there first.

TradeBooked

You get a confirmed booking. Slot picked, intake filled in, deposit paid. No conversion call required. No competing trades. The decision is already made.

Trade-specific job detail at booking

Checkatrade

Customer fills a generic request form. You get a one-liner and a name. You ring to ask the obvious follow-ups.

TradeBooked

Customer fills trade-specific intake. Boiler model, vehicle reg, EICR scope, room counts. You leave the house knowing exactly what you are walking into.

Deposits at the moment of booking

Checkatrade

No deposit mechanism. Customer can ghost you with zero consequence.

TradeBooked

Optional deposit at the moment of booking via Stripe. Skin in the game means they show up.

Feature by feature

The short version. Tick what you need, see who has it.

Feature
Checkatrade
TradeBooked
Customer relationship owned by you, not us
Flat monthly fee, no per-lead charges
Confirmed booking with deposit paid
Smart quote pricing (Price Insight)
AI drafts your customer messages (Trade Assist)
Public booking page on your own brand
Trade-specific intake captured at booking
Postcode coverage filter
Automatic review collection
Customer history dashboard
PDF invoices and job sheets
Missed-call text-back
Offline job-management dashboard
Gas Safe / NICEIC / FMB badges shown to customers

What is Checkatrade?

Checkatrade lists tradespeople in a directory and sells leads to the trade. Customers submit job requests. Multiple trades compete for the same request. The trade pays a monthly membership plus per-lead or per-job fees.

Checkatrade buys you leads on a meter. TradeBooked builds you a brand you own. Many trades use both for a while: Checkatrade to top up the funnel, TradeBooked to turn enquiries from any source into actual confirmed bookings. Most trades drop the Checkatrade bill once the TradeBooked side is bringing in repeat work.

Frequently asked questions

Can I use TradeBooked instead of Checkatrade?
They sit at different points in the funnel. Checkatrade pushes leads at you for a fee. TradeBooked converts and manages bookings from any source (Google, word of mouth, social, Checkatrade, anywhere) into your own owned customer pipeline. Most trades use Checkatrade for top-up and TradeBooked for the actual business.
Are TradeBooked bookings hidden behind a paywall like Checkatrade leads?
No. There is no per-lead, per-booking, or commission charge in TradeBooked. Ever. One flat monthly subscription, take as many bookings as you can fit in your diary. The busier you get, the better the deal.
Does TradeBooked help me get found like Checkatrade does?
Partly. Your booking page is indexed by Google, and we publish trade-specific and area-specific landing pages that pick up organic traffic. But we are honest: Checkatrade has a bigger directory audience for cold new leads. The difference is once a Checkatrade customer becomes a repeat customer, they come back to Checkatrade and re-cost you. TradeBooked customers come back to you.

Ready to try TradeBooked?

10-day free trial. No credit card. No commission. UK trades only... for now.

Outside the UK? Get in touch and we'll let you know when we're in your market.

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Comparison reviewed 2026-05-16. Spot something wrong? Tell us.